Winter Break: Hunter Mountain
What happens when a group of strangers are trapped indoors together all winter long? A new brand of cabin fever. We created a campaign for this show focused on the insanity of being trapped all winter, with a campaign that extended to social, vlogs, PR and cross channel to shows like TRL and Fear Factor.
Cross-show promotion - Johnny Bananas from The Challenge promotes Winter Break
SOCIAL CONTENT - WINTER STORM WARNING
When the next big snow storm hit New York, we were ready to flood social with our own "Winter Storm Warning," advising people to stay indoors and watch a different kind of shit storm while they wait for the real storm to pass.