Print / OOH
Featuring headlines from real articles people can read by simply tapping their smartphone to the ad.
Digital OOH Gifs
OPEN THE EXPERIENCE CAMPAIGN
The Problem: Time Inc. is seen as purely a magazine company.
The Insight: Time Inc. has a unique position of helping people delve into their passions like no one else.
The Idea: We pair a single image or gif with real headlines from Time Inc. properties to show how Time Inc. can open any experience for any person.
The Tech: OOH ads are equipped with NFC technology that takes you to the real articles headlined in the ads with the tap of a phone.