Print / OOH

Featuring headlines from real articles people can read by simply tapping their smartphone to the ad.

Digital OOH Gifs

TIME INC

OPEN THE EXPERIENCE CAMPAIGN

The Problem: Time Inc. is seen as purely a magazine company.

The Insight: Time Inc. has a unique position of helping people delve into their passions like no one else.

The Idea: We pair a single image or gif with real headlines from Time Inc. properties to show how Time Inc. can open any experience for any person. 

The Tech: OOH ads are equipped with NFC technology that takes you to the real articles headlined in the ads with the tap of a phone.

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