smartwater alkaline — Brian Havig

alkaline water is the new black. so to launch our new formula, we had to elevate our message by speaking to those who live elevated.

even pete elevates with smartwater alkaline. among other things.

we even got peloton coach and social media star alex toussaint on board to help you elevate your workout.

all backed by simple, beautifully elevating imagery that encouraged people to up their hydration game.

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the launch crushed all expectations and sales goals, solidifying our alkaline as the category leader and pushing our nearest competitor out of our league.

That’s how you elevate.