harmony happening campaign
The problem: The Polyphony Foundation uses the power of classical music to bridge the divide between Arab and Jewish communities in Israel. As part of an awareness and fundraising campaign, we were asked to create a gift for donors that could also be sold at concerts.
The Idea: We created a pair of t-shirts that literally bring two people together through music. In order to play music together, the two wearers have to hug, and literally bridge the divide.
You can't hear our differences
Clio-winning radio spot from the campaign.