the mtv movie awards is one of viacom cbs’s biggest events of the year.
so we didn’t just shoot promos with our a-list hosts. we live streamed it, throwing the biggest global live stream event of the year.
good friends Dwayne “the rock” Johnson and Kevin Hart hammed it up in front of 10+ cameras posting live to 10 different streaming platforms all over the globe.
viewers stuck with the stream for an incredible 40 min. the highlights became our global promo campaign.
The event broke all our metrics with a massive global audience, along with tons of earned media and press.
Watch the livestream on FB
this was paired with our irreverent rallying cry to reject the old, stodgy award shows for something more about the fans.
we leaned into native social content to takeover the digital landscape and posted record-breaking organic shares.
