The MTV Movie and TV Awards is young Hollywood's biggest house party.
So, of course, Hollywood's biggest stars formed a party planning committee, video-chatting each other as they prepare.
with conflicting schedules, it was impossible to get all our stars together at the same time. this approach allowed us to make full use of our talent for a more engaging, relevant campaign.
while other award shows have been losing viewership every year, our approach helped us break viewership records and solidify our place as a pop culture mainstay.
