Print/ooh

Promotional- Inspiration Napkins

How many world-changing ideas started in a bar sketched on a napkin? We decided to give great minds an extra push with Forbes idea napkins, with design grids, to-do lists and more printed right on the front, distributed in bars and restaurants all over New York City.

Forbes - CHANGE THE WORLD CAMPAIGN

The Problem: People see Forbes as old, stodgy, out of touch, purely for old, white, rich men.

The Insight: Forbes has a tradition of greatness and celebrating those who do the impossible, and gives everyone the tools they need to be great, too.

The Idea:  Define greatness, celebrate it, challenge people to change the world like the great ones of the past.