Fandom awards - campaign Overview
let your geek flag fly
Remember the feeling when you first watched The Red Wedding? Or when you saw Kylo kill Han? Or when Eleven sacrificed herself to defeat the demogorgon? Well, we wanted to bottle up that feeling and make it the core of our fan-centric campaign.
The Fandom Awards is a niche award show, presented during Comic Con week, honoring the fans, "fandoms," of pop culture. More than any other, this show is all about the fans and how their favorite shows and movies make them feel.
So we custom designed our own 3D gif-able emoticons to represent those feelings, then scoured the internet for the best fan reaction videos we could find. The fans LOVED having their reactions broadcast on TV, and as a result the social networks lit up with chatter about the award show.
The result was the best rated and socially discussed Fandom Awards of all time.